HISTORY

sm_상단배너

2026

2026. 01
  • Entered Myeong-dong Department Store Pharmacy
  • Launched on YESSTYLE
  • Expanded into Pharma Square
2026. 02
  • Obtained Vietnam Cosmetic Product Approval
  • Awarded “Innovative Growth Certification for Cosmetic Venture Companies”
  • Launched on ‘Skin Garden’ Shinjuku Japan
2026. 03
  • 2026 Korea Brand Consumer Award
  • Launched on Amazon EU
  • Opening of official brand store on China’s Douyin(TikTok)
2026. 04
  • Launched on BaroPharm “Skin Science Derma Cosmeceutical Hall”
  • Selected as a “Global Small Giant 1,000+ Company” by the Ministry of SMEs and Startups
  • Selected for the “CJ ONCUBATING” Program by CJ OnStyle
  • Planned expansion across all ‘SASA’ store in Hongkong, Macau
2026. 08
  • Launched in 14 CHICOR stores
2026. 09
  • Launched at MUSINSA Beauty Hongdae

2025

2025. 01
  • Korea-China MOU Agreement with Lanhua Group Limited
  • CPNP Registered
  • Prticipated ‘2024 SEOUL Con’ Exhibition
2025. 02
  • 2025 Korea Brand Consumer Award
  • Participated in ‘2025 Mongolia Beaty Expo’ Exhibition
2025. 03
  • Participated in ‘2025 Taiwan Beaty Expo’ Exhibition
  • Open in all SASA stores in Malaysia and Singapore
  • FDA MoCRA Registered
2025. 04
  • Lotte Duty Free Myeong-dong Main Store Opens
  • NMPA Registered
2025. 05
  • Participated in ‘COSMO BEAUTY SEOUL 2025’ Exhibition
  • Korea-Brazil, Czech Republic  MOU Agreement Limited
  • Open in all Pharmacy stores in Pyunhanga
2025. 07
  • Mega debut on Qoo10 Japan
2025. 08
  • Entered 8 markets on Shopeen
  • Launched “Idol Multi Store” on YouTube Live
2025. 09
  • Participated in ‘2025 K-Beauty Expo’ Korea Exhibition
  • Exclusive launch of  ‘PLLT-ra™ Firming Band Cream’ on Lotte Home Shopping and achieved No.1 in beauty sales
  • Establishment of ‘The Moment’ Differ&Deeper U.S. branch
2025. 10
  • 2nd broadcast on Lotte Home Shopping (Oct 11)
  • Expansion into the TUA Professionals channel in Chile
  • Exhibited in Beautyworld Middle East 2025 in Dubai
  • Signed an MOU for distribution cooperation in Nigeria
  • Achieved No.1 in skincare on Japan’s Qoo10
2025. 11
  • Entered SASA Hong Kong beauty stores
  • Received the 2025 Proud Women Venture Entrepreneur Award, presented by the Commissioner of the National Tax Service
  • Exhibited in osmoprof Hong Kong 2025
2025. 12
  • 5Million Export Tower Awarded by KITA Honored with the Commendation
  • ‘PLLT-ra™ Firming Band Cream’ ALL SOLD Out on Taiwan’s Momo Home Shopping

2024

2024. 04
  • Inno-Biz certification by The Ministry of SMEs and Startups
  • R&D Center Affiliated With Company Authorzed by KOITA
2024. 07
  • Awarded by the Ministry of SMEs and Startup Minister
  • Participated in ‘2024 InterCharm Korea’ Exhibition
2024. 10
  • Participated in ‘2024 K-Beauty Expo’ Korea Exhibition
  • Participated in ‘2024 G-Fair’ Korea Exhibition
2024. 11
  • ‘Hwahae Efficacy/Effect Awards 2024’ 1st prize for cream/ wash-off pack
2024. 12
  • 3Million Export Tower Awarded by KITA
  • Honored with the Commendation for ‘2024 Gyeonggi Export Entrepreneur’
  • Awarded the Top Prize at the ‘2024 Korea Beauty Brand Awards’
  • Awarded ‘11st Best Partner’ by 11Street Co., Ltd

2023

2023. 02
  • Korea Brand Consumer Award in the derma cosmetics category
  • Headquarters office expansion (Mapo-Gu)
2023. 03
  • Venture Enterprise Certification
  • ISO 9001 quality management system certified
  • ISO 14001 environmental management system certified
  • Entering the US, Japan, and Amazon Commerce
2023. 07
  • Headquarters Expansion & Relocation
  • Productivity Management System (PMS) certified
  • MAIN-BIZ certified
2023. 09
  • Registered trandemark in EU
2023. 11
  • Registered trandemark in Russia

2022

2022. 03
  • Registered trandemark in China
2022. 05
  • Launching own cosmetic brand “Differ&Deeper”
  • Obtained permission to sell medical devices
  • Registered as an official member of the Korea International Trade Association
  • Established a research and development department and registered in KOITA
2022. 08
  • Established subsidiary company ‘MIX&MAX’
  • Specialized medical drugs and medical devices such as toxins, fillers, skin boosters, etc.
2022. 09
  • Registered trandemark in Japan

2021

2021. 02
  • Official distributor of Cléde Vale
  • Official distributor of My Skin Solus
  • Official distributor of Ru-belli
  • Official distributor of PRO-CALM(Hanmi Pharmaceutical)
  • Official distributor of Anessa(Shiseido)
  • Over 20 additional K-beauty cosmetic brands & functional health supplements

2020

2020. 03
  • Reported as a Mail-order Business and as a health Functional Food Distribution Business
  • Registered as a Cosmetics Responsible Person(Brand Holder)
  • Official distributor of Rejuran (Pharma Reshearch)
  • Official distributor of KARATICA(Zetema)
  • Official distributor of Oligodermie, Matricol(CNK worldwide)
  • Over 30 additional K-beauty cosmetic 20 brands